1 listing with a virtual tour + 1 listing without a virtual tour.1 hotel listing + 1 restaurant listing and.Respondents were asked to view one of the different versions for each business (in a randomized order).Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).Ĭollected between July 21st and August 2nd, 2015.
